Advertisements by drug companies are selling a product to a common consumer who does not have the medical knowledge to make a decision on their own. The advertisement may provide only the most common side effects, but not the most serious. A solid relationship with your healthcare provider is required to make an intelligent decision. Sometimes the healthcare provider is working with the pharmacy company more than the patients' interest.
Latisse was selected as our example because the Food and Drug Administration sent an official warning letter to Allegan in September 2009 for its "misleading" claims which did not include or minimized the drug's possible side effects.
Are the advertisements ethical? The companies have bought a 30 second to 60 second commercial spot. They are going to trim their content in order to have any marketing value. It really is up to the consumer to do their own research.